Apply by Nov. 1 to participate in ATSSA’s New Products Rollout (NPRO) to discover the future of roadway safety innovations. NPRO will be held during ATSSA’s 54th Annual Convention & Traffic Expo in San Diego, Feb. 2-6.

Exhibitors who introduced products after Jan. 1, 2021, are eligible to apply. This year’s earlier deadline is due to the Convention’s earlier date.

Entries accepted for NPRO will be included in the New Products Listing, which showcases the products to more than 3,700 roadway safety professionals who attend ATSSA’s Annual Convention & Traffic Expo, including listing on the Convention website and mobile app.

FREDERICKSBURG, Va. (Feb. 9, 2023) – The American Traffic Safety Services Association  announces the lineup for its 2023 New Products Rollout (NPRO), which will include 18 products and be held at its 53rd Annual Convention & Traffic Expo taking place Feb. 17-21 at the Phoenix Convention Center.

Traditionally, more than 3,500 people attend the Convention—the largest roadway safety tradeshow in North America—to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of the NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

“The products for this year’s New Products Rollout address a variety of issues related to safety on the roadways and reflect the diverse issues within this industry,” said ATSSA Manager of Innovation & Technical Services Nagham “Melodie” Matout. “It’s always fascinating to see the products on view for the NPRO and the ways they can help advance roadway safety.”

ATSSA’s Public Agency and Marty Weed Engineering scholarships offer department of transportation (DOT) officials the opportunity to participate in the largest gathering of roadway safety infrastructure officials in North America.

There they can see the latest innovations in roadway safety, interact with companies that produce them and engage with industry experts on everything from pavement marking and traffic control to technology designed to protect roadway workers and interact with connected and automated vehicles.

ATSSA’s 53^rd Annual Convention & Traffic Expo takes place in Phoenix, Feb. 17-21 and will include the New Products Rollout, Innovation Awards that go to the top products as judged by DOT officials, and the ever-popular Circle of Innovation where transportation officials from across the country and around the globe hear about the latest topics.

Scholarship applications are due by Sept. 19. Applicants will be notified by Oct. 12.

Apply by Dec. 1 to participate in ATSSA’s New Products Rollout (NPRO), which will be held during ATSSA’s 53^rd Annual Convention & Traffic Expo in Phoenix, Feb. 17-21.

Exhibitors who introduced products after Jan. 1, 2020, are eligible to apply.

Entries accepted for NPRO will be included in the New Products Listing, which showcases the products to the roughly 3,700 roadway safety professionals who attend ATSSA’S Annual Convention & Traffic Expo, including listing on the Convention website and mobile app.

Innovation Awards are chosen from among the products selected for NPRO.

TAMPA, Florida (Feb. 15, 2022) – Three exhibitors at ATSSA’s 52nd Annual Convention & Traffic Expo received Innovation Awards today in recognition of new products that contribute to the industry’s mission of advancing roadway safety and working Toward Zero Deaths.

The new products from 2021 were evaluated by a panel of judges made up of department of transportation personnel. Judges reviewed 14 items from companies across the U.S. and Canada as part of the New Products Rollout.

The Innovation Award winners were honored today during ATSSA’s Circle of Innovation where videos explaining their products were shown to the roadway safety infrastructure industry. Items were evaluated on the criteria of lifesaving qualities, degree of need, innovation, design and eligibility under the Highway Safety Improvement Program.

FREDERICKSBURG, Va. (Jan. 25, 2022) – The American Traffic Safety Services Association  selected 14 companies to participate in its 2022 New Products Rollout (NPRO), held in conjunction with the 52nd Annual Convention & Traffic Expo taking place Feb. 11-15 at the Tampa (Florida) Convention Center.

Each year, more than 3,500 people attend the largest roadway safety tradeshow in North America to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

“The 2022 lineup for ATSSA’s New Products Rollout features products that provide a snapshot of some of the latest advancements made in the past year,” said ATSSA Director of Innovation & Technical Services Eric Perry. “I love this event because it provides a great opportunity to hear firsthand from our members about the latest and greatest products coming to the marketplace as well as the benefits of using them.”

FREDERICKSBURG, Va. (Feb. 18, 2021) – Two exhibitors at ATSSA’s 51st Annual Convention & Traffic Expo received Innovation Awards today in recognition of new products  that contribute to the industry’s mission of advancing roadway safety and working Toward Zero Deaths.

The new products from 2020 were evaluated by a panel of judges made up of Department of Transportation personnel. Judges reviewed nine items from companies across the country as part of the New Products Rollout.

ATSSA’s 51^st Annual Convention & Traffic Expo was held online and ran over two weeks, from Feb. 8 through today.

FREDERICKSBURG, Va. (Jan. 7, 2021) – The American Traffic Safety Services Association  selected nine companies to participate in its 2021 New Products Rollout  event, which is held in conjunction with the 51st Annual Convention & Traffic Expo being held online over two weeks in February.

Typically, more than 3,700 people attend the largest roadway safety tradeshow in North America to see some of the latest innovations in the roadway safety infrastructure industry. The products submitted as part of NPRO are comprised of a wide range of devices designed to save lives on our nation’s roadways.

This year’s Convention is being held Feb. 8-12 and 16-18.

FREDERICKSBURG, Va. (Dec. 14, 2020) – ATSSA kicks off its 51^st Annual Convention & Traffic Expo with a Roadway Worker Protection Summit, going to the heart of the Association’s lifesaving mission.

The Summit features a panel discussion in which two ATSSA members share the painful experience of losing an employee in a work zone incident. They will discuss resources that helped the employee’s family and their team through the aftermath. They also will talk about tips and tools aimed at preventing work zone injuries and deaths such as training, certification and equipment.

The two-hour Summit is the first session of the 2021 Convention & Traffic Expo, which is being held online over two weeks -- Feb. 8-12 and 16-18.

Think you’ve got the goods to wow the judges at the New Products Rollout? Here’s your chance.

Applications are now open for members wanting to enter their innovations in the New Products Rollout at the 51^st Annual Convention & Traffic Expo. Products released after Jan. 1, 2020 to qualify. All new innovations will be accepted for the New Product Listing, but only 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention, which will be held virtually in Feb 8-12 and 16-18.

“The New Products Rollout offers members the opportunity to get their creative ideas to roadway safety issues in front of thousands of people who take part in ATSSA’s Convention & Traffic Expo,” said ATSSA Director of Innovation & Technical Services Eric Perry. “The exposure provided by this event is unparalleled.”