Innovation
The emergence of innovative technologies influences our culture and the way we look to the future. Outsiders of the industry may look to autonomous vehicles as an icon of innovation on the roadways, but for DOT officials, manufacturers, suppliers and contractors in the roadway safety industry, innovation is not a stationary achievement. Roadway safety innovations include smart work zones (SWZ), intelligent transportation systems (ITS), variable messaging and much more. ATSSA is committed to helping drive innovation in the roadway safety industry. The Innovation Council (member login required) was developed for this purpose.
ATSSA hosts several events each year that showcase innovative new products and advancements in the roadway safety industry.
Find recent news, updates and resources highlighting the latest innovations below and be sure to check back for updates.
New Products Rollout
ATSSA's New Products Rollout (NPRO), held during our Annual Convention & Traffic Expo, is a sought-after event that displays innovative products recently introduced to the roadway safety industry. Entrants, who must be a current exhibitor, may vie for a prestigious ATSSA Innovation Award for their product.
Circle of Innovation
Held during ATSSA's Annual Convention & Traffic Expo, the Circle of Innovation is a forum for attendees to hear discussions on industry innovations from state departments of transportation (DOTs). Have a topic you want to hear? Contact ATSSA's Innovation & Technical Services Team.
Student Challenge
An innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.
New Products Rollout
Discover the Future of Roadway Safety Innovations Do you have an innovative roadway safety product? Exhibitors can showcase their innovations…
Traffic Control Device Student Challenge
ATSSA is involved in this innovative joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices…
New Products Rollout 2025 Participants
Participants and winners for the 2025 NPRO The 2025 New Products Rollout (NPRO) included 20 products, each submitted with a…
Leveraging Connected Worker Technology to Improve Roadway Safety
Learn how connected worker technology is enhancing roadway safety in Michigan – watch our on-demand webchat to explore current projects,…
AI in Transportation & Uses for Disaster Recovery, Compliance & Sustainability
This webinar explores how artificial intelligence can help address growing challenges in roadway maintenance. State and local transportation agencies are…
Work Zone Safety Grant Course Booklet
The Federal Highway Administration (FHWA) actively supports work zone safety and has awarded ATSSA multiple grants to provide nationwide safety…