New Products Rollout 2023 Participants

Participants and winners for the 2023 NPRO

The 2023 New Products Rollout (NPRO) featured 18 innovative products from companies across the U.S., Canada, and Australia. The event was held at ATSSA’s 53rd Annual Convention & Traffic Expo, Feb. 17–21, 2023, at the Phoenix Convention Center. Judges from departments of transportation evaluated entries based on lifesaving potential, innovation, design, and alignment with the Highway Safety Improvement Program. Watch all the product videos noted below on our Vimeo album.

Read about the Innovation Award winner and honorable mentions in the Roadway Safety magazine Summer 2023 article.

Winner – 2023 Innovation Award

Blue Vigil, Sterling, Virginia
Product: ALED Portable Light – A high-intensity LED array mounted on a tethered UAV, providing over 8,000 square feet of glare-free lighting coverage. Designed for rugged field use, it offers a safer and more efficient alternative to traditional light towers.

Honorable Mentions – 2023

PSS, Cleveland, Ohio
Product: FirstGard – A foldable, transport-friendly traffic cone designed for rapid deployment and increased visibility.

Horizon Signal Technologies, Reading, Pennsylvania
Product: Portable HAWK System – A pedestrian hybrid beacon adapted for temporary deployment to improve crosswalk safety.

Hill & Smith Inc., Columbus, Ohio
Product: SensorZone Proximity Warning System – A modular system that creates exclusion zones around machinery to alert workers of nearby hazards.

NPRO 2023 Participants

Alloc8 Software, St. Kilda, Victoria, Australia
Product: Alloc8 – Intelligent workforce management software for job, worker, and asset tracking.

Crashworthy Traffic Control, Arcadia, California
Product: Crashworthy Type I/2 Barricade – Energy-absorbing barricade system that collapses on impact to reduce injury risk.

H.B. Fuller, Toronto, Ontario, Canada
Product: Fast2K Deck Post Anchor – A structural foam alternative to concrete for setting signs and posts.

HIL-Tech Ltd., Oakville, Ontario, Canada
Product: LEDline® – In-pavement LED guidance system for high-visibility marking in all weather conditions.

PSS, Cleveland, Ohio
Product: RapidRamp – A portable, ADA-compliant ramp for temporary pedestrian access.

RoadVista, San Diego, California
Product: StripeMaster 3 – Retroreflectometer for pavement marking visibility and compliance.

Safe Barriers, Dover, Delaware
Product*: RoadLoc – Reusable epoxy anchor for asphalt and concrete.

Skip-Line, Adams Center, New York
Product: LLAMA – Automated system for consistent pavement marking thickness.

Spec-Rite, Adams Center, New York
Product: Spec-Rite Online – Web and mobile platform for real-time fleet and operations management.

Valtir, Addison, Texas
Product: MATT – Median attenuating terminal for bidirectional traffic.
Product*: SiteGuide – ADA-compliant channelizing device.
Product*: VORTEQ® M – Trailer-mounted attenuator for shadow vehicles.

Ver-Mac, Quebec, Canada
Product: Flagger-Mac Lite – Compact, hitch-mounted Automated Flagger Assistant Device (AFAD).

*No video submitted for the product entry; product included in listing only.

View all submitted product videos