Circle of Innovation 2025 Summary

2025 Circle of Innovation

The Circle of Innovation (COI) session held at ATSSA’s 2025 Annual Convention & Traffic Expo featured numerous innovations aimed at improving roadway safety. This one-hour session involved more than 200 participants and featured input from several public agency practitioners, plus a moderated exchange of information using advanced polling technology. While the focus was on public sector input, manufacturers and suppliers also attended the session to help foster innovation and find solutions to real-world challenges encountered by practitioners.

ATSSA’s 2025 Circle of Innovation Summary report highlight the innovations, discussion topics and the results from audience polling on priority topics and challenges. Areas with highlighted text include a link to the resource referenced to provide additional information and opportunity for investigation.

Be sure to also watch our summary video:

For more information, contact ATSSA’s Innovation & Technical Services Team at or innovation@atssa.com or 540-368-1701.