New Products Rollout features 20 entries for 2025
Innovative products will be showcased in Convention & Traffic Expo Tour
FREDERICKSBURG, Va. (Feb. 3, 2025) – Twenty innovative products geared toward saving lives on the nation’s roadways will be showcased at this year’s American Traffic Safety Services Association (ATSSA) Convention & Traffic Expo in Orlando, Florida, Feb. 28-March 4.
The products range from new approaches to guardrails to devices to prevent work zone collisions in neighborhoods to products utilizing artificial intelligence to protect pedestrians. From high-tech to nearly indestructible, the products have been submitted for ATSSA’s New Products Rollout from which will come one product selected for the Innovation Award and announced on the Traffic Expo floor on March 3.
This year, ATSSA’s Innovation & Technical Services Team is leading a New Products Rollout Tour to introduce Convention attendees to the products and give them a chance to interact with representatives of the companies that created them. The media is invited to participate in the tour held on March 3 shortly before the Innovation Award ceremony.
“This year’s entries into the New Products Rollout come from across the globe and reflect the diversity of ways the roadway safety infrastructure industry works to save lives on our roads every day,” said Innovation & Technical Services Manager Nagham Matout El-Zine. “These products share the common goal of working Toward Zero Deaths and explore a wide range of tactics, all within the industry’s established parameter for safety and consistency.”
A panel of judges made up of representatives from state departments of transportation (DOTs) from across the country selects the product given the Innovation Award and up to three honorable mentions.
ATSSA’s Convention & Traffic Expo is the largest event for the industry in the Americas and last year topped 4,000 registrants and 250 exhibitors displaying everything from massive vehicles to the latest software solutions.
PARTICIPANTS AND PRODUCTS FOR THE 2025 NEW PRODUCTS ROLLOUT:
COMPANY: Advanced Emergency Products, Old Saybrook, Connecticut
Product: Zone Command – Zone Command is an artificial intelligence (AI) powered, mobile, mounted camera system designed to protect workers and emergency personnel from an impending collision. It identifies approaching vehicles, calculates speed and stopping distance, and warns workers and emergency personnel when a vehicle is on a collision course with the work zone area.
Benefits: This is a potentially lifesaving technology for work zones and other roadway scenes where workers or first responders are exposed to approaching traffic. It can alert workers and distracted drivers of an impending collision, significantly enhancing worker and first responder safety.
COMPANY: AllRail, Rutherfordton, North Carolina
Product: Bolt Spider – Guardrail panel, deployed where frozen precipitation is common, creates a persistent issue of seized splice nut/bolt hardware via the regular, necessary application of corrosive anti-icing chemicals to the road surface. Seized hardware creates significant workflow issues, forcing contractors to use demo/chop-saws to dismantle panels, leading to multiple injuries among road crew personnel each year.
Benefits: The Bolt-Spider sustains productivity, increases profitability and enhances safety by empowering work crews to remove hardware safely and efficiently with tools they currently use for dismantling, eliminating most chop-saw use. It also provides increased profitability, improved worker safety and environmental benefits by up-cycling tons of cut guardrail panels.
COMPANY: Apex Waterjetting, Palm City, Florida
Product: StripeBot – StripeBot is an automated pavement marking removal tool designed to increase safety and precision. It features autonomous steering and adjustable speed and effectively removes all types of pavement markings. Additionally, it can be tethered to any water blasting system on the market.
Benefits: It enhances safety, efficiency and cost savings through its ability to read the marking location and steer itself, reducing human error. The StripeBot can use a 6″ spray bar for a 6″ marking, increasing production speed by up to 33% and reducing the time road workers are exposed to passing traffic. It also allows the operator to work at a safer distance from live traffic, significantly improving overall safety.
COMPANY: Asynt Solutions, Columbus, Ohio
Product: Ape Barrier – The Ape Barrier is a Manual for Assessing Safety Hardware (MASH) TL-3 accredited longitudinal barrier comprised of E-glass Fiber Reinforced Polymer (FRP/Fiberglass). The high strength-to-weight ratio of this material allows the barriers to be very light and yet very strong. The material is also inert to salt and roadway de-icing chemicals, extending the usable life to more than 25 years.
Benefits: The ability to fit 864 linear feet of barrier per truck significantly reduces transportation costs and carbon emissions associated with moving temporary barriers.
COMPANY: DOW, Phoenixville, Pennsylvania
Product: DOW™ Specification Tracker – This is a digital service platform designed to empower the road markings industry with an interactive, centralized database of U.S. waterborne traffic paint specifications. As autonomous vehicle (AV) adoption accelerates and safety measures tighten, reliable road markings become more crucial. However, the relevant regulations are highly fragmented, with each state having its own specifications and no consolidated database previously available. This digital dashboard compiles over 100 critical requirements from over 50 specification documents, offering a user-friendly interface for searching, visualization and analysis of specifications in seconds.
Benefits: The DOW™ Specification Tracker contributes to product development, process streamlining and road safety. As a raw material supplier, Dow utilizes this digital platform to accelerate innovation and enhance road marking technologies based on industry trends and sustainability needs. This tool helps paint formulators quickly identify criteria for legal compliance and ensure the timely delivery of reliable, high-quality materials. It also streamlines the paint application and specification writing processes, promoting a consistent level of safety requirements for road markings across states and ensuring safer roads that save lives.
COMPANY: Haas Alert, Chicago, Illinois
Product: Safety Cloud by HAAS Alert – This connected vehicle and digital alert system is deployed globally in work zones, public safety, tow and roadside services, and transportation, utility and fleet organizations. The vehicle-to-everything (V2X) platform broadcasts real-time alerts from equipped service vehicles to approaching automobile drivers through in-dash infotainment systems and navigation apps. Notifications arrive up to 30 seconds before the driver approaches an incident.
Benefits: The Safety Cloud by HAAS Alert reduces the risk of collision, injury or death by as much as 90%; reduces hard-braking events that lead to intrusion, collision or death by at least 80%; reduces motorist speeds by 25% or more within the first seconds of alerting; and 97% of motorists report slow and moving-over when receiving Safety Cloud alerts.
COMPANY: ISS, Woodbridge, New Jersey
Product: SecurOS® Soffit – This is an advanced AI-driven detection system designed to enhance safety for pedestrians and vulnerable road users (VRUs) using dynamic illumination at signalized intersections and midblock crossings. The system comes with an Internet Protocol (IP) camera, lighting array and a video analytics controller built into a weather-proof cabinet, and provides high-precision detection and real-time data, providing increased safety of people and cyclists in all conditions. The SecurOS® Soffit integrates with existing traffic systems, allowing proactive, data-informed safety measures to reduce collision risks and improve urban mobility.
Benefits: Reducing crashes involving pedestrians at crosswalks has long presented a significant challenge. The SecurOS® Soffit provides cities with a simple-to-deploy solution that immediately enhances pedestrian safety. Field testing revealed that the system dramatically improves the distance at which drivers can see pedestrians at night. Studies showed that pedestrians became visible at 328-492 feet before a crossing, enabling drivers to slow sooner and thus reduce the length of their braking distance.
COMPANY: Lubao Smart Traffic, Huizhou, Guangdong, China
Product: Internally Illuminated Raised Pavement Marker – The LS-68A Internally Illuminated Raised Pavement Marker (IIRPM) offers multi-angle visibility, providing a vertical illumination range of 0°-15° and a 22.5° expanded side angle for enhanced driver visibility. It meets ASTM D4280 standards, is built to withstand over 20,000 pounds of pressure, and is snow-plow resistant, making it ideal for high-traffic and harsh environments. It is solar powered and offers over 32 hours of continuous lighting after full charge.
Benefits: The LS-68A IIRPM enhances roadway safety by providing superior visibility across multiple angles, reducing crashes and improving nighttime driving conditions. Its durable design withstands heavy traffic and harsh weather, ensuring long-term performance with minimal maintenance. Using solar power, it offers an eco-friendly, cost-effective solution that reduces energy consumption and operating costs.
COMPANY: Moovop, Quebec, Canada
Product: TALL42 – TALL42™ is a 42-inch concrete moveable barrier designed for maximum safety, fully compliant with MASH TL-4 standards to dramatically reduce truck rollover risk. Its height decreases headlight glare for bidirectional traffic, enhancing visibility for drivers and workers. The T-shaped lifting head allows for smooth, precise configuration changes with a barrier transfer machine, making it ideal for temporary or permanent setups in high traffic areas.
Benefits: Reducing risks to workers enables highway projects to be conducted more efficiently. Minimizing glare allows for safe lane rearrangements without causing slowdowns or impairing visibility.
COMPANY: NextGen Safety, Kosciusko, Mississippi
Product: Next Generation Terminal (NGT) – The NGT is a MASH TL-3, non-gating W-beam guardrail end terminal. Tested in excess of 75 mph, the NGT can perform on high-speed corridors where the most fatalities and serious injuries occur. With the shortest length-of-need, the NGT gives departments of transportation (DOTs) and roadside designers maximum flexibility when designing guardrail layouts. The NGT features fewer unique parts and can be installed in 45 minutes or less.
Benefits: Every year, hundreds of roadway departures result in fatalities due to vehicles “gating” through the guardrail end terminal and striking a hazard. Current guardrail end terminal technology only consistently stops end-on vehicle strikes at shallow angles (+/- 3 degrees). The NGT safely stops nearly all vehicles that strike the end terminal at 15 degrees or less.
COMPANY: Pretred, Aurora, Colorado
Product: Colorado Barrier – The Colorado Barrier is a MASH-16 TL2 sustainable rubber barrier made in the U.S. from 95% recycled waste tires. It has a 283% lower carbon footprint than concrete barriers and is designed to enhance safety with its ability to absorb and disperse impact energy more effectively than concrete barriers. Rubber barriers have a level of flexibility, won’t shatter on impact and are easier to install and reposition, enhancing safety for workers.
Benefits: The Colorado Barrier is energy absorbing and forgiving, enhancing safety with less redirection back into traffic. It requires no maintenance and can be customized with reflectors, signage or high visibility safety jackets.
COMPANY: Ramudden, Lakeland, Florida
Product: SVEA Barrier and Sound/Debris panels – The SVEA barrier system is a lightweight, steel-jacketed concrete barrier designed for urban work zones. It features a short length of need and provides strong protection. It can be equipped with accessories like sound and debris panels or security fencing to enhance safety. Its construction is designed to minimize wear and breakage, and its connection system is engineered for a secure setup.
Benefits: The SVEA barrier system enhances urban work zone safety by offering positive protection through an easy-to-install design. It is compatible with various accessories to suit diverse needs, has undergone extensive testing and meets multiple standards, including MASH TL-3.
COMPANY: Ramudden, Lakeland, Florida
Product: Torun barrier system – The Torun improves urban safety with a lightweight design, offering easy handling without sacrificing effectiveness. It provides durable protection while blending into city landscapes.
Benefits: The Torun system makes positive protection more accessible to work zones that typically wouldn’t use such measures. Its adaptability and ease of use enhance safety in urban environments, helping protect workers, pedestrians and road users.
COMPANY: Site 20/20, Dartmouth, Nova Scotia
Product: Guardian Sign – Guardian Smart Signs is a small, robust sensor attaching to all types of traffic control signage. This sensor allows management a higher level of real-time quality control on job sites while reducing liability for its companies. It is the first step to ensuring traffic control companies have a higher level of connectivity and monitoring of signage to ensure the public is aware of what’s happening on the jobs, while both flaggers and management are confident signage is set up properly.
Benefits: Guardian Sign enhances safety, compliance and provides cost savings, by providing a technology solution for tracking all signage. Management can ensure proper setup and compliance from one spot via Site 20/20’s Partner Portal, reducing the need to visit multiple job sites. It also stores a record of the setup, ensuring compliance and reducing liability in the event of an incident.
COMPANY: 3M, St. Paul, Minnesota
Product: 3M™ Stamark™ All Weather Removable Tape Series 710IR – This is a temporary wet retroreflective pavement marking tape available in white, yellow, and black.
Benefits: Removing temporary road markings can be difficult and dangerous work. The increased internal strength of the new 3M™ Stamark™ Wet Retroreflective Removable Tape Series 710IR allows markings to be removed easily and intact, helping keep traffic moving safely.
COMPANY: Traffic Pro Beds, Frederick, Maryland
Product: Traffic Pro Trailer – The trailer is designed to enhance the operational safety, efficiency and response time of a work zone set-up for Maintenance of Traffic (MOT) operations that use dedicated traffic control trailers, especially in first response and evacuation situations. It can be easily installed onto a trailer, loaded with temporary traffic control devices and left in the yard ready to hitch and ride to an incident. It is designed to be driven straight into a shielding position in an incident response without jeopardizing an employee’s safe access to equipment later.
Benefits: It provides personnel safety and flexibility by eliminating the need to store materials on a truck. It can be hooked up to move to a job site. Regardless of how frequently an organization does traffic control, the traffic control trailer allows an agency to keep a dedicated traffic control apparatus fully loaded and ready to hitch without limiting the use of an entire truck.
COMPANY: Valtir, Addison, Texas
Product: 4F-T™ – The 4F-T™ is a flared, single-sided W-Beam guardrail end terminal, tested to MASH 2nd Edition Test Level 3 criteria, and designed to enhance roadside safety. It features a 4-foot flare, away from traffic, from the downstream guardrail. The 4F-T™ minimizes nuisance impacts by errant vehicles and potential damage from ongoing maintenance operations. It also reduces the length of barrier needed to protect roadway hazards.
Benefits: All components are fabricated from hot-dipped galvanized steel, providing resilience against weather and UV damage. Due to the unique design, the debris field was significantly reduced during crash testing, with no components intruding or terminating into the travel lane.
COMPANY: Valtir, Addison, Texas
Product: NOVUS™ 100 Crash Cushion – The NOVUS™ 100 is a redirective, non-gating, energy-absorbing crash cushion tested to MASH Test Level 3. It can be used for unidirectional or bidirectional applications in temporary and permanent installations. It is 21 feet long, 26” wide and 34 ¾” tall. The system requires only 33 anchors and can be installed on concrete or asphalt.
Benefits: The inwardly sloping side panel design of the NOVUS™ 100 leads to smoother redirects during side impacts, adding to the system’s safety. The system design reduces installation costs by using fewer anchors and helps limit repair costs due to its enhanced redirective capability.
COMPANY: Ver-Mac, Quebec, Canada
Product: Work Zone Live – This creates a digital twin of work zone signage and communicates information to relevant parties by automatically detecting and reporting the real-time location of work zone traffic control signs.
Without altering the usual deployment processes and at a low cost, workers can monitor a work zone’s boundaries, as well as critical elements that impact motorists such as speed changes and lane shifts. This information is seamlessly integrated with systems like the work zone data exchange (WZDx) and Waze.
Benefits: Work Zone Live automates the detection of construction components and integrates digital alerts, which enhances safety by reducing the risk of incidents and ensuring accurate, real-time data for every work zone. This technology improves site management efficiency and leads to cost savings by minimizing the need for manual monitoring and communication. Additionally, real-time data provided by the digital twin allows for better decision-making and coordination on construction sites.
COMPANY: Ver-Mac, Quebec, Canada
Product: Driveway Assistance Device with EasySync – This device works in conjunction with Ver-Mac’s traffic signals to guide motorists exiting driveways into a one-lane work zone. By indicating the safe direction to take with a yellow arrow, it prevents potential direction conflicts and, thus, crashes. The DAD features an adjustable swivel mast, which can be set at either 7 or 12 feet for optimal visibility depending on the location. It is quick to deploy and easy to configure via a user-friendly V-Touch interface.
Benefits: DADs improve safety and efficiency in traffic management by reducing the risk of direction conflicts at driveway exits. DADs can be easily integrated into existing traffic plans and automatically give directions accordingly. With user-friendly remote management and localized troubleshooting in case of malfunction, operations are smoother and more efficient.
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Published Date
February 3, 2025
Post Type
- Press Release
Topic
- ATSSA News
- Convention & Expo
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