ATSSA OUTREACH EXPANDS IMPACT ON ROADWAY SAFETY IN 2025
In 2025, ATSSA broadened its reach in the roadway safety arena through increased interactions in its expanded chapter network, more than 150 meetings in legislative offices, and contributions to innovation and roadway safety policy at stakeholder gatherings throughout the country.
2025 IMPACT BY THE NUMBERS
NOTE: Through Oct. 31, 2025.
ADVANCING SAFETY THROUGH ADVOCACY
ATSSA members amplified their voices at the state and national levels throughout 2025, beginning in February when Board Chair-Elect Haley (Norman) Murphy testified before the House Transportation & Infrastructure Committee’s Highways and Transit Subcommittee, providing insights on the importance of roadway safety infrastructure in helping save lives on the nation’s roadways, and the importance of work zone safety, tribal road safety and the need to address issues related to autonomous vehicles.
In April, members visited Capitol Hill for 150 meetings over eight hours with legislators and their staff to raise awareness of key industry issues. And in November, ATSSA leaders met with Transportation Secretary Sean Duffy to discuss their shared interest in advancing roadway and work zone safety across the nation, as well as ways to ensure innovative roadway safety products and devices can get out to roadways in a timely manner.
Advocacy at the state level took place through targeted meetings at three states, advocacy days in three others and letters of support for legislation in seven states. In addition, an ATSSA member testified before the Massachusetts Joint Committee on Transportation in favor of H. 3660, which authorizes the use of construction zone speed control systems. Ongoing advocacy efforts are encouraging work zone safety to become part of driver education for teens.
ATSSA’s new State Advocacy Toolkit and State Policy Map are equipping members to track legislation and plan their own advocacy days, and a new Government Relations Liaisons program is streamlining advocacy communications between chapters and ATSSA’s Capitol Hill office.
ATSSA also hosted six events with members of the House of Representatives committed to safer roads nationwide, and partnered with the National Asphalt Paving Association (NAPA) to launch a Work Zone Safety Coalition with a mission to address work zone safety policies at the federal level.
COLLABORATING TO SAVE LIVES
ATSSA advanced roadway and worker safety through a multi-pronged approach involving its Learning Team and 619 members who volunteer on councils, committees, chapters, task forces and the Board of Directors.
The Customer Success Center played a pivotal role in getting more than 70,000 people the safety training they need for work on the nation’s roads by efficiently addressing more than 25,900 phone calls, voicemails and emails to help equip front-line workers.
In addition, ATSSA instructors delivered 46 grant-funded training courses to 1,752 students through the first three quarters of 2025. ATSSA’s Innovation & Technical Services Team updated multiple grant-funded materials and publications to serve the industry, including new and updated resources on Automated Flagger Assistance Devices (AFADs), Portable Traffic Signals (PTSs) and Residential Driveway Temporary Signals (RDTSs).
Worker safety also advanced through the addition of a resource on Traffic Control Hands-On Practice to ATSSA’s Worker Protection Toolkit, which was produced by the efforts and expertise of the Association’s Roadway Worker Protection Council. The toolkit—which now includes 10 tools—was highlighted in a 2025 campaign to increase awareness of this free resource geared toward preventing work zone tragedies and equipping the industry to respond should one occur.
The Learning Team also coordinated a panel at the 2025 Midyear Meeting that advanced collaboration between manufacturers, contractors and public agency officials—a key step toward getting lifesaving roadway safety devices into the hands of people who can deploy them on roadways across the country. The panel discussion also worked to help shape roadway safety policies and recommendations for the future.
ATSSA also is investing in the next generation of leaders through the 2025 launch of a reimagined Leadership Academy, which in hybrid format is educating and equipping roadway safety infrastructure professionals from all facets of the industry.
EXPANDING INFLUENCE AT EXPO
ATSSA’s 55th Annual Convention & Traffic Expo continued drawing a record crowd as roadway safety and innovation took center stage. In 2025, that stage was the Orange County Convention Center in Orlando, Fla., with 4,582 registered from all 50 states and 42 countries, including more than 600 first-time attendees.
The Expo floor, which featured 265 exhibitors, served as the showcase for a Work Zone Safety Device Demonstration for the AFAD, PTS and RDTS. The Expo floor also hosted the New Products Rollout (NPRO), which shined the light on 20 innovative items, including Safety Cloud by HAAS Alert, which earned this year’s Innovation Award.
Convention participants were inspired by fellow lifesaver and keynote Doc Hendley, founder of global nonprofit Wine to Water. Four people were recognized for their commitment to roadway safety with David E. Cowan of PSS Innovations receiving the Industry Achievement Award, Dick Albin of the Federal Highway Administration (FHWA) receiving the National Safety Award and Brad Meyer of HighMark Traffic Solutions receiving the Mark of Excellence Award. Kelly O’Brien of WMUR-TV was honored with the National Media Award for helping raise awareness of roadway safety issues.
DRIVING INNOVATION INTO VIEW
ATSSA members tackle roadway safety utilizing a variety of approaches from guardrail to pavement markings to temporary traffic control and advanced digital communications. This year, ATSSA’s Innovation & Technical Services (ITS) Team raised the bar in getting out the word on the multitude of incredible ways members utilize their ingenuity to save lives.
They took a multimedia approach to sharing how public agencies across the country are solving problems, creating a video to showcase solutions shared at this year’s Circle of Innovation. In addition, they documented the ideas employed by innovators who put forth products entered in the New Products Rollout (NPRO). They utilized those videos, plus blogs and social media to broaden awareness beyond the Convention & Traffic Expo where the ideas were introduced.
The ITS Team also barnstormed the country, promoting new and emerging work zone safety technologies and weighing in at conferences on topics such as smart work zones, C-V2X integration, automated speed enforcement, cybersecurity for connected devices, and artificial intelligence (AI), thus helping drive the dialogue in the roadway safety sphere.
GROWING IN SIZE AND INFLUENCE
ATSSA membership continued growing in 2025, increasing in both individual and company categories and topping 1,200 combined. With members spread across more than 2,200 sites in the U.S. and beyond, this network of roadway safety advocates is increasing its impact in the effort Toward Zero Deaths.
Chapters expanded this year, bringing Tennessee into the fold through a merger that formed the Kentucky-Tennessee ATSSA Chapter (KYTN-ATSSA), which held its first meeting in June. Benefits of this broader collaboration between manufacturers, contractors and public agencies are already being seen as they work to address roadway safety challenges.
ATSSA and its chapters came together to support transportation officials from across the country, providing nearly 160 Public Agency Scholarships to attend ATSSA’s Annual Convention & Traffic Expo. This support enabled participation in everything the yearly event offers including timely education topics, exposure to the latest devices and technology in the roadway safety infrastructure industry, and the opportunity to discuss agency concerns with innovators and experts.
AMPLIFYING IMPACT
Roadway Safety Magazine remains a cornerstone of industry communication—driving innovation, sharing insights and promoting best practices across the roadway safety sector. Published in both print and digital formats, the magazine continues to elevate ATSSA’s mission and connect professionals nationwide.
In 2025, the magazine spotlighted key topics including the significance of precise roadway markings to realize the benefits of technology, the effectiveness of High Friction Surface Treatment (HFST) for roadway safety, the value of collaboration between public agencies and private industry as experienced at a Smart Work Zone Roundtable, and the significance of ATSSA’s Worker Protection Toolkit in helping save lives and address tragedies.
ATSSA’s online presence expanded in significant ways in 2025, experiencing more than 1 million page views on its website, reaching more than 150,000 users through LinkedIn, developing more than 44 videos and launching a presence on Instagram.
The Association continued support for national campaigns such as National Work Zone Awareness Week, hosted free educational webinars, shared significant case studies and promoted research of industry partners.