Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.


TRB – ATSSA Traffic Control Device Challenge wins award
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TRB – ATSSA Traffic Control Device Challenge wins award

The jointly sponsored Transportation Research Board (TRB) – ATSSA Traffic Control Device (TCD) Challenge has won recognition for its project partner, the Committee on Traffic Control Devices as a TRB “2018 Blue Ribbon Committee.” The TRB is part of the National Academy of Sciences, Medicine and Engineering.

The TCD Challenge, which was piloted for the first time in 2017, presents a “problem statement” regarding infrastructure safety devices to engineering students. ATSSA and the Committee on Traffic Control Devices promote the challenge to colleges and universities and select a first, second and third place winner. ATSSA awards a small cash prize and a trip to ATSSA’s Annual Convention & Traffic Expo to those winners who are able to interact with our members and exhibitors and learn first-hand about infrastructure safety.

The TRB award focused on the program’s effect on Community Building and Mentoring, making students more aware of the opportunities in transportation engineering, and in this case to solve real problems and save lives on our roadways. Only five of the numerous TRB committees received this award. ATSSA congratulates our partners on the Committee on Traffic Control Devices.

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