Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.



Touch down in Phoenix for ATSSA’s event of the year

It's not too late to register and get your name on the roster

Yes, there was a big event in Phoenix yesterday but could those guys tackle roadway safety solutions?

Could their front line mount an effective defense against work zone incursions? Could their offensive coordinators come up with a plan to integrate pavement markings and connected vehicle technology?

No, but roadway safety fans can find strategies for those issues and many more in Phoenix Feb. 17-21 at ATSSA’s biggest event of the year – the 53rd Annual Convention & Traffic Expo.

Attendees will score big through interactions with industry experts, networking opportunities, nearly 50 education sessions and by exploring the 200,000-square-foot exhibit hall (more than triple the size of the gridiron) where new and powerful lifesaving devices will be displayed.

In addition, NFL coaches as well as industry managers could benefit from organizational leadership expert Scott Wozniak, ATSSA’s keynote speaker on Feb. 19. He will draw on his experience advising organizations of all sizes across six continents including Silicon Valley start-ups. Plus, he will bring lessons gained from his experience with everything from Fortune 500 companies to family enterprises to a stint at Chick-fil-A headquarters.

In his message, “Great Brands Have Great Employees – The Engine Behind Legendary Companies,” Wozniak will explain how to build an “employee engagement engine” and thus create a winning team.

Registration is still open for the Convention & Traffic Expo where roadway safety and innovation intersect so get your name on the roster before it’s too late.

The event lineup also includes:

  • A Legislative Insights Forum on Feb. 20 featuring former Rep. Bill Shuster, who represented Pennsylvania’s 9th Congressional District for more than 17 years and chaired the House Transportation and Infrastructure Committee. Shuster is currently a senior policy advisor at Squire Patton Boggs, providing strategic advice and consulting on issues including transportation, infrastructure and local governments.
  • The New Products Rollout where 18 companies put their new ideas for advancing roadway safety in front of the industry and a panel of judges made up of department of transportation (DOT) officials. From this group of products, one Innovation Award winner will emerge, with the potential for additional honorable mentions.
  • ATSSA’s Circle of Innovation on Feb. 21 will be the “Solutions Edition,” with DOT officials sharing what is working and what they need from ATSSA members to address issues. The session will also include a presentation on the product that captured the Innovation Award.
  • The announcement of three national awards, which this year include the Industry Achievement Award, the National Safety Award and the Mark of Excellence Award.

For additional details and the full schedule of events for the 53rd Annual Convention & Traffic Expo, check

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