Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.


Learn more about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.





Members of 116th Congress launch bipartisan Road Safety Caucus
Erica Terrini

Members of 116th Congress launch bipartisan Road Safety Caucus

ATSSA lauds latest launch of Caucus as progress in advancing roadway safety on Capitol Hill

FREDERICKSBURG, Va. (October 28, 2019) – The American Traffic Safety Services Association (ATSSA) commends the formation of the bipartisan Road Safety Caucus in the 116th Congress, and applauds the leadership and commitment of its co-chairs, Reps. Chris Pappas (D-N.H.) and Bruce Westerman (R-Ark.).

The caucus was first established in 2017 by U.S. Reps. Lou Barletta (R-Pa.) and Elizabeth Esty (D-Conn.). Both Barletta and Esty have served on the House Transportation and Infrastructure Committee.

“The creation of this caucus is a testament to the commitment by members of Congress to ensure that roadway safety is a top priority of the Transportation and Infrastructure Committee and the Congress as a whole,” said Nate Smith, ATSSA vice president of government relations.

Now being steered by Pappas and Westerman, who both serve on the House Committee on Transportation and Infrastructure, the caucus will work to advocate for the roadway safety infrastructure and transportation industries by bringing key issues to Congress and by supporting legislation that would impact those same issues.

"Safe, reliable roadways are the backbone of American infrastructure. While we rarely notice a road's design or construction unless it's the cause of traffic delays, updating roadway safety and efficiency is one of my top priorities. I thank Congressman Pappas for his leadership on this bipartisan effort and look forward to working together to ensure the safety of our roads,” Westerman said.

"Whether it's moving American made goods across the country or just getting your kids across town, millions of Americans depend on our roads to safely get where they need to go," Pappas said. "I thank Congressman Westerman for joining me in launching the bipartisan Road Safety Caucus to ensure we are striving to improve the safety of our roads each and every day."

According to the National Highway Traffic Safety Administration, an estimated 36,750 people were killed in the U.S. in traffic crashes in 2018.

“Through investments in roadway safety infrastructure projects such as guardrail and cable barrier, traffic signs, pavement markings, rumble strips, work zone safety devices, and emerging innovative technologies for connected and automated vehicles, Congress has the opportunity to ensure that these men, women, and children are able to arrive home safely each and every night,” said Smith.

“ATSSA members are looking forward to working alongside strong leaders like Reps. Pappas and Westerman in making roadways safer, reducing fatalities and serious injuries, and keeping our families and communities safe,” added Smith.

For more information on the Association's work to educate decision-makers on the federal and state level, and advocacy for roadway safety infrastructure policies and funding, visit

9916 Rate this article:
Please login or register to post comments.