Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.


ATSSA releases case study on the safety benefits of median barriers, guardrails
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/ Categories: ATSSA, Roadway, Transportation

ATSSA releases case study on the safety benefits of median barriers, guardrails

The American Traffic Safety Services Association (ATSSA) released a case study on the benefits of median barriers and guardrails at the 48th Annual Convention & Traffic Expo in San Antonio, Texas, and is now making it available digitally for free to the public.

The “Safety Benefits of Median Barrier and Roadside Guardrail” case study was completed in partnership between ATSSA and Auburn University.

The “Guardrails” publication features several “success stories” whereby a road users’ life was saved due to the successful performance of guardrail and median barriers. The case study also looks at the different types of median barriers and guardrails commonly found on roadways.

“It is the hope of ATSSA’s Board of Directors that these case study projects will help advance roadway safety by informing you on these proven methods applied to our roadway systems,” stated ATSSA President Roger Wentz in a recent letter to ATSSA’s member companies.

This free digital release to the public is special to the “Guardrails” case study. All ATSSA case studies are made available to members as a benefit of ATSSA membership. ATSSA has approximately 1,500-member companies.

At the Annual Convention & Traffic Expo, ATSSA also released two additional case studies; “Advanced Technologies for Preventing Work Zone Intrusions,” which focuses on technology to protect road workers and drivers in work zones and “Complete Streets: Opportunities for Growth in Roadway Access and Safety,” which examines design features and improvements applied to the roadways of cities across the U.S. to improve the mobility of all roadway users.

To download a digital copy of the “Guardrails” case study, click here.

To access other ATSSA case studies, visit

To learn more about membership, visit

For ATSSA members, there is an upcoming live webinar on the “Guardrails” publication on Feb. 27 at 2 p.m., as part of ATSSA’s Tuesday Topics series. Professor Hugo Zhou from Auburn University will be the webinar speaker. The webinar will cover the safety benefits of roadside and median barriers, the importance of properly installing, inspecting, and maintaining these barriers, and case studies of individuals that were saved by guardrails and median barriers.

For more information, or to register for the webinar, click here.

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