Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.


Learn more about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.





SuperUser Account

ATSSA extends congratulations to FHWA administrator Nicole Nason

Nason confirmed for role by U.S. Senate on Capitol Hill

The American Traffic Safety Services Association (ATSSA) extends their congratulations to Nicole Nason for being confirmed today as administrator of the Federal Highway Administration (FHWA).

Nason was confirmed after the U.S. Senate voted on her nomination.

"ATSSA's more than 1,500 members congratulate Administrator Nason on her confirmation. We look forward to working with her to reduce fatalities and serious injuries on our nation’s roads through roadway safety infrastructure investments. Through working together on initiatives such as National Work Zone Awareness Week and Every Day Counts, among many others, ATSSA and FHWA can ensure that families arrive home alive each and every day,” said ATSSA’s President & CEO Roger Wentz.

ATSSA is the leader in roadway safety infrastructure, and represents organizations across the country that manufacture, supply, install, and maintain roadway safety infrastructure devices that save lives on U.S. roadways.

Nason has an extensive background working in government, most recently serving as the Bureau of Administration’s Assistant Secretary. She has also served as Acting Assistant Secretary of Overseas Building Operations, Senior Advisor to the Secretary of State, and National Highway Traffic Safety Administration administrator, among several other roles.

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