Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.



ATSSA congratulates Bhatt on FHWA confirmation

Transportation veteran confirmed as FHWA leader

Shailen Bhatt, who led state transportation departments in Colorado and Delaware, was confirmed by the Senate to lead the Federal Highway Administration (FHWA).

Bhatt’s confirmation by the full Senate on Thursday follows bipartisan support on Nov. 29 by the Senate Environment and Public Works Committee.

As head of the FHWA, Bhatt will oversee implementation of the $1 trillion Infrastructure Investment & Jobs Act (IIJA) passed into law in November 2021.

“We congratulate Administrator Bhatt on his confirmation and look forward to working with him as he carries out the critical work of implementing the IIJA,” said ATSSA President & CEO Stacy Tetschner. “This legislation is critical to advancing roadway safety and efforts to move Toward Zero Deaths. We are pleased to have a leader in place who has led two state departments of transportation and intimately understands the challenges and importance of transportation infrastructure.”

Bhatt most recently served as senior vice president of Global Transportation Innovation and Alternative Delivery at AECOM, an international infrastructure consulting firm, according to the White House announcement of his nomination. Prior to that, he led the Colorado Department of Transportation (CDOT), the Delaware Department of Transportation (DelDOT) and was appointed by former President Barack Obama to serve in the U.S. Department of Transportation (USDOT). He has also served as CEO of the Intelligent Transportation Society of America (ITS America), chaired both the board of the National Operations Center of Excellence (NOCoE) and the Executive Committee of the I-95 Corridor Coalition, and was a member of the World Economic Forum’s Global Agenda Council on the Future of Automotive and Personal Transport. He also served as a member of the Aurora Safety Advisory Board for autonomous driving.


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