Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.


Learn more about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.





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ATSSA announces winner of 2018 Industry Achievement Award

Prestigious national award recognizes years of service to the roadway safety infrastructure industry

TAMPA, Fla. (February 10, 2019) – The American Traffic Safety Services Association (ATSSA) announced the winner of the 2018 Industry Achievement Award at the 49th Annual Convention & Traffic Expo, in Tampa, Florida on Feb. 10.

The winner of this year’s award is Sue Reiss, national sales manager for Impact Recovery Systems, Inc.

The ATSSA Industry Achievement Award is awarded to ATSSA members who have made significant contributions to the roadway safety infrastructure industry and the association, honoring them for their service.

Reiss has been an active ATSSA member for more than 25 years and has been instrumental in the development of ATSSA publications on roadway safety countermeasures that support the association’s mission to advance roadway safety. Reiss also served on The American Traffic Safety Services Foundation’s Board of Directors for more than ten years. The Foundation supports the loved ones of those impacted by work zone incidents.

“I am absolutely honored and humbled by receiving ATSSA’s Industry Achievement Award. It is, in my mind, one of the biggest honors someone who works in traffic safety industry could ever receive. I'm gratified that my life's work resulted in this kind of recognition. There are not many professions or industries that afford you the opportunity to potentially save a life or to do something other people in the world only hear about. We collectively, as an industry, are about saving lives and I think that is a very honorable thing for all of us to do,” Reiss said.

Reiss was nominated for the award by Greg Hannah, president of Impact Recovery Systems and SlowStop Guarding Systems.

“Sue has been involved with ATSSA for about 30 years and has given her heart and soul to The Foundation. I can't think of anybody more deserving of ATSSA's Industry Achievement Award. She has dedicated a tremendous amount of time and effort to ensure The Foundation had adequate support and funding to run its many programs that help roadway workers and their families,” said Hannah.

For more information about the Industry Achievement Award, contact For more information about ATSSA’s 49th Annual Convention & Traffic Expo, visit

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