Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.


SuperUser Account

ATSSA announces job training and placement program for returning citizens

ATSSA to partner with FailSafe-ERA on Right Road Job Training and Placement Program

TAMPA, Fla. (Feb. 11, 2019) – The American Traffic Safety Services Association (ATSSA) will partner with FailSafe-ERA on the Right Road Job Training and Placement Program, a program that helps qualified returning citizens receive the training and job resources they need to put them on a path to success in temporary traffic control.

ATSSA is the leader in roadway safety, representing more than 1,500 member companies in the roadway safety infrastructure industry across the United States.

Non-profit FailSafe-ERA has a proven track record in making an impact on the lives of those affected by incarceration and their families. This partnership will help those returning to our communities in getting the skills they need to have enriching careers and make our work zones – and roadways – safer.

The program involves five days of job readiness training, soft-skills training, and job training and placement assistance, including ATSSA’s flagger training and certification. Class members will also receive several months of counseling and mentoring. Upon successful completion of the program, participants will be placed with sponsoring ATSSA member companies in temporary traffic control positions.

“Our members came to us, expressing they were having difficulty finding qualified workers for flagging positions in their companies. This program not only helps to provide an opportunity for returning citizens to receive the support and skills they need to succeed, but also provides crucial skills that are essential for filling roadway worker positions across the country,” said ATSSA’s Vice President of Member Services Donna Clark.

The program was announced at ATSSA’s 49th Annual Convention & Traffic Expo, in Tampa, Florida on Feb. 11, 2019. It is set to launch in Spring 2019.

For more information about the Right Roads Job Training and Placement Program, contact For more information about ATSSA’s 49th Annual Convention & Traffic Expo, visit

President and CEO of FailSafe-ERA Juanita Shanks, ATSSA Vice President of Member Services Donna Clark

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