Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.

Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.


ATSSA Announces Innovation Awards at 50th Annual Convention & Traffic Expo

ATSSA Announces Innovation Awards at 50th Annual Convention & Traffic Expo

Contact: Maria Robertson

ATSSA Director of Marketing & Communications



ATSSA Announces Innovation Awards at 50th Annual Convention & Traffic Expo

Traffic control and infrastructure devices recognized at largest U.S. tradeshow for roadway safety products and services

FREDERICKSBURG, Va. (Jan. 28, 2020) – Three exhibitors at ATSSA’s 50th Annual Convention & Traffic Expo received Innovation Awards today in recognition of new products created by their companies that contribute to the industry’s mission of advancing roadway safety and working Toward Zero Deaths.

The new products from 2019 were evaluated by a panel of judges made up of Department of Transportation personnel. Judges got their first look at the items on Sunday during the New Products Rollout. Twenty items from companies around the country were chosen for review.

Products from Royal Innovative Solutions, Pi Variables and VER-MAC were selected as first, second and third place, respectively. They were chosen on the criteria of lifesaving qualities, degree of need, innovation, design and eligibility under the Highway Safety Improvement Program. Company representatives then had the opportunity to talk about their products during ATSSA’s Circle of Innovation event, also held today.

“We look forward to the New Product Rollout each year to see the latest ideas for improving roadway safety,” said Eric Perry, ATSSA’s Director of Innovation & Technical Services. “These three products clearly stood out to the judges as exceptional ideas.”

The convention and traffic expo is being held this year in New Orleans. It kicked off a yearlong celebration of the Association’s 50th anniversary. More than 3,600 people are taking part in the convention, which ends today. It began on Jan. 24 with two events to support The ATSS Foundation, which assists the families of roadway workers killed or permanently disabled as a result of a work zone crash.

The ATSSA Innovation Awards are held annually as part of ATSSA’s annual convention and traffic expo.

“Roadway safety manufacturers are a critical component to saving lives on our nation’s roads,” Perry said. “ATSSA’s annual convention and expo is the place to see the latest roadway safety products being produced nationwide. The Innovation Awards recognize outstanding efforts by the industry to advance roadway safety and, hopefully, save lives.”

For more information about next year’s event, email Perry at

Details on the 2019 ATSSA Innovation Award winners are:

First place: Royal Innovative Solutions, Coopersburg, Pa.

Product: Virtual Reality Training - interactive programs simulate real-life scenarios like retrieving cones from the roadway with traffic passing at low to high speeds.


Second Place: Pi Variables, Tustin, Calif.

Product: AIMS - a small electronic device that attaches to any attenuator and, upon impact, sends a text message and email to predefined personnel.


Third place: VER-MAC, Quebec, Canada

Product: Smart Arrow Board/Work Zone Location Sensor System - designed to inform government agencies and the motoring public they are entering a work zone.


(Photo Caption: Innovation Award winners are Jessica Roy with Royal Innovative Solutions, first place, and, on left, representatives from third-place winner VER-MAC, Todd Foster and Ricky Stone. Adam Selevan of Pi Variables placed second.)


ATSSA’s core purpose is to advance roadway safety. ATSSA represents the roadway safety industry with effective legislative advocacy and a far-reaching member partnership. The association also leads the nation in work zone safety training and education for roadway workers across the country. ATSSA members accomplish the advancement of roadway safety through the design, manufacture, and installation of road safety and traffic control devices. Visit to learn more.

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