Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.


Learn more about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.





Applications now open for ATSSA 2019 Leadership Program
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Applications now open for ATSSA 2019 Leadership Program

Inspire. Motivate. Empower.

Be a leader in the roadway safety industry and develop your skills by participating in ATSSA’s 2019 Leadership Program.

The three-day training is for ATSSA members only and will be held April 28-30, 2019 in Arlington, Virginia, offering an opportunity for industry leaders to recognize the potential of their organization, utilize the experience of employees in the organization, and improve performance management and efficiencies.

Participants in the training will learn about different leadership styles, discover their own style, grow their business through professional development and network, and learn skills that they can take back to their organizations in the common goal of saving lives on our nation’s roadways.

“I could probably start applying a lesson from each module we did. I realized I did a lot of day dreaming when talking to people. To be able to understand that and then consciously start working on actively listening to my employees and create better interactions with the people I’m working with is very useful,” said a 2017 Leadership Program participant.

Modules for the 2019 program include leadership styles, association governance and strategic planning, personal communications, advocacy, and public relations and the media.

“The best quality of [the presenters] was that they were an expert in their field and they not only taught it, but they lived it. It’s always best to learn from somebody who has had to utilize their own training,” said a 2017 Leadership Program participant.

While participants are not required, those in the program are encouraged to attend ATSSA’s 2019 Legislative Briefing & Fly-In immediately following the program May 1-2 in Washington, D.C., to meet with legislators and advocate for roadway safety infrastructure investment.

The deadline to apply for the program is December 31, 2018. To learn more about this ATSSA member program, or to apply, visit

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