Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.

One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.

Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.

Exhibit at ATSSA's Annual Traffic Expo


Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.


Learn more about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.





A statement from ATSSA President and CEO commends progress on INVEST in America Act
Maria Robertson

A statement from ATSSA President and CEO commends progress on INVEST in America Act

ATSSA commends the House Transportation and Infrastructure Committee on moving the INVEST in America Act out of committee today. The bill, which includes historic funding levels for roadway safety infrastructure projects, moves the highway bill reauthorization process closer to the finish line before the looming Oct. 1 deadline. We look forward to working with members of Congress, in a bipartisan fashion, to ensure that the final legislative product is even more focused on saving lives on American roadways. ATSSA applauds Rep. Bruce Westerman (R-Ark.) for highlighting the need to focus the federal highway program on proven, life-saving countermeasures which will save lives and reduce serious injuries in every congressional district.

The cost of inaction on reauthorizing the highway bill is grave: women and men will lose their jobs, communities will suffer, and most tragically of all, lives will needlessly be lost in traffic crashes.

As we have for the last 50 years, ATSSA members stand ready to help enact a long-term, robustly funded, safety-focused highway bill that will save lives, grow our economy, and transform America’s transportation network.

Stacy Tetschner, CAE

President & CEO

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