Innovation

Roadway Safety Innovation

Innovation in the roadway safety industry

Outsiders of the transportation infrastructure industry may look to autonomous vehicles as an icon of innovation on the roadways, but for state Department of Transportation (DOT) officials, manufacturers, suppliers, and contractors in the roadway safety and infrastructure industry, innovation is not a stationary achievement. It is much more than a mile marker and not as easily defined.

With different perspectives and priorities, industry stakeholders are finding that in addition to new technologies, innovation is heavily reliant on communication between entities. Industry leaders are working together to move forward and ATSSA is no different. The association works year-round to progress and develop creative solutions for all of its initiatives including highlighting innovative products and technologies, training, and ATSSA membership.


One innovative effort ATSSA is involved in is a joint initiative with the Transportation Research Board (TRB) Standing Committee on Traffic Control Devices (AHB50). Both ATSSA and TRB sponsor and conduct an exciting design competition, the Traffic Control Device (TCD) Student Challenge, to promote innovation and stimulate ideas in the traffic control devices area with a goal to improve operations and safety.


Find recent updates on the latest innovations in the resource list below and be sure to check back for updates.



Exhibit at ATSSA's Annual Traffic Expo

NPRO

Do you have an innovative roadway safety product? Exhibitors can showcase their innovations in the New Products Rollout at the Annual Convention & Traffic Expo. Products released after Jan. 1 of this year qualify for entry. Twenty will be accepted for the New Product Listing and just 12 will be accepted for presentation to a panel of judges. The top three products will earn an Innovation Award that will be announced during the Convention.


Learn more
about featuring your innovative product to key industry professionals. View videos of last year's entries and award winners.



Resources

Will Connected and Autonomous Vehicles change the landscape of signage standardization?

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On June 19, 2019 at the National Committee on Uniform Traffic Control Devices (NCUTCD) Connected and Automated Vehicle (CAV) Task Force Meeting, updates on signage and pavement marking uniformity were the main topics of discussion. With CAVs entering U.S. roadways every day, the need for uniformity is growing exponentially. Transformational technologies on CAVs raise new questions for groups like the NCUTCD, such as signage that appears on the exterior of CAVs. For instance, many autonomous vehicles (AVs) manufacturers have their own signage displays on the exterior of the vehicle that alert human drivers and pedestrians of the CAV’s intentions on the roadway.

Highway automation: How ATSSA members play an important role

CAVs will need to better communicate with roadway devices and infrastructure

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Connected and Automated Vehicles (CAVs) rely heavily on ATSSA member products such as pavement markings, signs, and traffic control devices. These products will be an essential factor in the advancement of CAVs and critical in moving toward zero deaths on our roadways.
 

ATSSA & TRB announce 2020 Traffic Control Device Student Challenge

Challenges offers opportunity for students to innovate for the future of roadway safety

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The American Traffic Safety Services Association (ATSSA) and Transportation Research Board Standing Committee on Traffic Control Devices (AHB50) have launched the 2020 Traffic Control Device (TCD) Student Challenge.

Sensor technology in roadway infrastructure

How devices are strengthening the lines of communication between human and automated drivers 

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For many departments of transportation (DOTs), the collection and sending of real-time traffic data to roadway users is high priority. One way agencies nationwide are achieving this goal is through the use of sensor technology in roadway infrastructure, such as pavement markings or signs, allowing them to strengthen Vehicle-to-Infrastructure (V2I) communication. 

ATSSA hosts Ohio “How To” workshop in Columbus for roadway safety professionals

Educational workshop discusses latest in transportation industry topics

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As part of the American Traffic Safety Services Association’s (ATSSA) ongoing work as the leader in roadway safety infrastructure, the association is holding an Ohio “How To” Training and Education Workshop in Columbus, Ohio on April 10, 2019.

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