About the Innovation Council

About the Innovation Council


The Innovation Council (member login required) is ATSSA’s go-to group for all things new and techie related to roadway safety. Subcommittees focus on specific areas including use of ITS in work zones, autonomous and connected vehicles, and the Circle of Innovation which seeks solutions to current agency safety needs.

Innovation Council Leadership


Ben Jeffrey, Chair 
Road-Tech Safety Services Inc.
Shingle Springs, CA  
Phone: 530-672-0222



Scott McCanna, Vice Chair

David Evans & Associates
Salem, OR
Phone: 503-480-1355



Work Zone ITS Subcommittee Leadership


Ross Sheckler, Vice Chair

iCone Products LLC   
Cato, NY 
Phone: 315-626-6800




V2X Subcommittee Leadership


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Robert Dingess
Mercer Strategic Alliance   
Fredericksburg, VA
Phone: 5407529600 












ATSSA Liaison to the Innovation Council


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Brian Watson
American Traffic Safety Services Association
Fredericksburg, VA

Phone: 540-376-3866