The national averages and the lives affected are at the core of why National Work Zone Awareness Week (NWZAW) and Go Orange Day began. They’re also a big part of why the public awareness campaign has continued to grow.

The detection of pedestrians and bicyclists is an important focal point for individuals in the roadway safety infrastructure industry. Nationally public agencies, manufacturers, suppliers, and research institutions are working to address the increasing frequency of pedestrian and bicyclist fatalities and injuries.

3M’s Transportation Safety Division once again hosted the 3M Toward Zero Deaths Virtual Pledge Wall in support of the American Traffic Safety Services Foundation (ATSS Foundation). Online donations were accepted until Feb. 12—the end of ATSSA's Annual 49th Annual Convention & Traffic Expo—and totaled up to more than $15,000 thanks to the association’s generous supporters and partnering company, 3M. 

As the leader in the roadway safety infrastructure industry, ATSSA is committed to ensuring members are equipped with the knowledge and opportunities to innovate and grow. Nationally, ATSSA is comprised of more than 1,500 member companies and branches.

Though they may be overlooked, guardrails are important countermeasures to mitigating fatalities and injuries that result from roadway departure (RwD) crashes, which account for more than 50 percent of all motor vehicle traffic fatalities.

The American Traffic Safety Services Association (ATSSA) announced the winner of the 2018 National Media Award at the 49^th Annual Convention & Traffic Expo, in Tampa, Florida on Feb. 10.

Each day guardrails save lives on our nation’s roadways. They are part of an important integrated safety system that helps to mitigate roadway departure (RwD) crashes.

There are also countless stories from people whose lives have been saved by a median cable barrier or roadside guardrail like Congressman John J. Duncan, Jr., whose life was positively impacted by the lifesaving presence of a guardrail during a serious crash in Knoxville, Tennessee, on Oct. 23, 2009.

Roadway safety infrastructure can mean the difference between life and death when crashes happen, and guardrail are an important part of that infrastructure.

In Copenhagen, Denmark during the 2018 ITS World Congress, a tour showed participants how cyclists on electric bicycles were provided with dynamic information based on real-time sensor data via Variable Message Signs (VMS).