3M’s Transportation Safety Division once again hosted the 3M Toward Zero Deaths Virtual Pledge Wall in support of the American Traffic Safety Services Foundation (ATSS Foundation). Online donations were accepted until Feb. 12—the end of ATSSA's Annual 49th Annual Convention & Traffic Expo—and totaled up to more than $15,000 thanks to the association’s generous supporters and partnering company, 3M. 

As the leader in the roadway safety infrastructure industry, ATSSA is committed to ensuring members are equipped with the knowledge and opportunities to innovate and grow. Nationally, ATSSA is comprised of more than 1,500 member companies and branches.

Though they may be overlooked, guardrails are important countermeasures to mitigating fatalities and injuries that result from roadway departure (RwD) crashes, which account for more than 50 percent of all motor vehicle traffic fatalities.

The American Traffic Safety Services Association (ATSSA) announced the winner of the 2018 National Media Award at the 49^th Annual Convention & Traffic Expo, in Tampa, Florida on Feb. 10.

Each day guardrails save lives on our nation’s roadways. They are part of an important integrated safety system that helps to mitigate roadway departure (RwD) crashes.