Legislative advocacy for the roadway safety industry

ATSSA’s Government Relations Team is here to help the roadway safety industry educate decision-makers on the state and federal level, to advocate for roadway safety infrastructure policies and funding. Learn more about ATSSA’s grassroots advocacy to advance policies that move us Toward Zero Deaths on our nation’s roadways and how you can get involved.

Cutting the gas tax is a COST we can't afford. Learn more now.

Get Involved


Join us in promoting state and
federal level policies that make
our roads safer.

Political Action Committee


The PAC provides support to policy makers on Capitol Hill that support roadway safety.

Federal Advocacy


Passionately advocating for
roadway safety infrastructure on
Capitol Hill.



Bringing together ATSSA members from across the country in a united voice for roadway safety.

State Advocacy


Connecting ATSSA chapters with
state-level grass roots efforts
across the country.

Toward Zero Deaths


TZD is a national strategy on highway safety that advocates for eliminating injury & death on roadways.

Advocacy news & blogs

ATSSA Innovation Award winners announced at association’s 48th Annual Convention & Traffic Expo
SuperUser Account

ATSSA Innovation Award winners announced at association’s 48th Annual Convention & Traffic Expo

Innovative products recognized at largest U.S. tradeshow for roadway safety products and services

(San Antonio, TX) - Three exhibitors at ATSSA’s 48th Annual Convention and Traffic Expo received prestigious ATSSA Innovation Awards on Jan. 29, 2018. The Annual Convention & Traffic Expo was held this year from Jan. 26 to 30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. About 3,400 attendees convened to view the latest products and services in the industry that help save lives on U.S. roadways.

The 2018 ATSSA Innovation Award winners were:

First place: Professional Pavement Products, Inc.
Product: LaneAlert 2x
Product Description: The LaneAlert 2x is a countermeasure to wrong-way driving. The continuous pavement marking displays unidirectional colors and/or messages based on travel direction.
Contact: Heidi Green,

Second place: ETI USA, Inc.
Product: ETI Rolling Barrier Guardrail: RBG-MASH-TL4
Product Description: The ETI Rolling Barrier Guardrail is an innovative, energy absorbing guardrail alternative with reusable EVA material elements for frequently hit, dangerous roadside and median curve installations, providing safer roads saving lives.
Contact: John Lee,

Third place: Trinity Highway
Product: Guide Lite
Product Description: The Guide Lite is a light-weight, snow-plowable raised pavement marker. Made of a durable plastic material with abrasion resistant steel rub rails. The Guide Lite weighs only about a fourth of the weight of traditional cast iron markers and because it is made of durable plastic, there is no cast iron debris to potentially cause damage.
Contact: Mary Beth Klein,

Criteria for award selection included lifesaving qualities, degree of need, innovation, design, and eligibility under the Highway Safety Improvement Program. The selection team was made up of public transportation officials. Photographs and information about the winning companies are posted at

10527 Rate this article:
No rating
Please login or register to post comments.